Georgia Based HVAC Company Uses 30th Anniversary to Introduce New "Retro" Logo and Branding

By Dan Antonelli / President & Creative Director, NJ Advertising Agency Graphic D-Signs, Inc. 

An Established Heating and Air Contractor gets a facelift - and a new mascot.

For over three decades, Harrell King has been providing excellent HVAC services to clients in Bainbridge, GA. Their tagline, Service Fit for a King, suited their corporate philosophy of providing excellent customer service to their clients. As they approached their 30th anniversary, it became clear that their current logo and identity did not represent their philosophy and unique brand promise.

Analyzing the company's previous marketing efforts, we decided to develop the new brand around a retro character—which would reinforce their tagline and corporate philosophy. After several concept sketches, we settled on a character that exudes confidence, is memorable, and has a tie-in to their name. Once the brand development was completed, we began implementing it within other media, including truck wraps, uniforms, and stationery.

Finally, we embarked on a website redesign to capture the retro feeling the brand evokes. For this task, it was important that the new brand be heavily integrated so the site would stand out among the company's many "cookie-cutter" competitors. The result was a stunning online presence that not only only captures their brand's personality and promise—but instills confidence in their clients' minds about their commitment to service excellence.

What the client says:

I just wanted to drop you a line to share how excited we are about our new brand! Working with you and the team at Graphic D-Signs has been such a breath of fresh air. This is our third rebrand and I can tell you from past experience, you and the team made the process SO easy... thank you! We were able to meet our deadline and roll out the new brand at the first of the year. Our goal to “shock” our communities all at once with the new vehicle wraps, uniforms, billboards, website, and point of sale material was a HUGE success…we are the talk of the town!

We believe our new image is head and shoulders above anything our competitors have to offer, and more importantly, distinguishes us at the professionals of choice to the communities we serve. We look forward to developing our relationship with you as we begin work on our retail pricing guide and consumer brochure. Keep up doing what you do…it’s awesome!

You Guys Rock!

Mike Albritton
Director of Marketing & Sales

Retro HVAC Logo design and branding for Harrell King Heating and Air

Website design incorporates the retro logo and branding for Harrell King Heating and Air

Harrell King Heating and Air billboard design featuring retro mascot design

Retro logo and branding for Harrell King Heating and Air makes this HVAC company King of the Road

Retro themed stationery design and printing is a big part of this HVAC marketing success

Retro HVAC logo design and branding for Harrell King Heating and Air even made it to their t-shirt design

 
Graphic D-Signs, Inc - The Small Business Advertising Agency is a New Jersey based advertising agency serving the marketing needs of small businesses, including HVAC companies, with logo and branding creation, web design and online marketing, print design and collateral development and traditional advertising and consultation services for HVAC contractors and others.

Salt Lake HVAC Company Turns to Retro Themed Design to Advertise Traditional Customer Service Values

By Dan Antonelli / President & Creative Director, NJ Advertising Agency Graphic D-Signs, Inc. 

Creating an HVAC Brand that Transcends Mainstream Competition

Retro logo and brand design for Utah based HVAC Company, Main Street Heating and Cooling

Main Street Heating & Cooling was founded on over a decade of HVAC experience and believes “great service” is a given: something customers should insist upon, and something they are honored to provide. In an effort to continually bring their customers the best in HVAC quality, they reached out to us for our brand and marketing expertise.

Since service is a lost art nowadays, it was refreshing to see this Salt Lake HVAC company go the extra mile for their customers. We wanted to do the same for them. Based on their traditional values and old-fashioned customer service approach, we designed a retro-themed brand that reinforced this unique service philosophy.

We then integrated the new brand identity onto their stationery, vehicle wraps, collateral and website to help tell the whole story of Main Street Heating & Cooling. The end result: a strong brand and marketing tools that are crushing the Salt Lake market!

What the client says:

I am a start-up company, and like most people who are willing to start a business, we feel like we know everything. I know that brand recognition is critical to success and after seeing what Dan and his team had done for other company logos and websites I knew I had to use his firm.

I work in an industry that is relies on heavy marketing and strong customer awareness. If you don't stand out, you do not succeed. I needed to have a logo and a website designed, and while Graphic D-Signs was not the cheapest company out there—I knew I had to suck it up and do what we all know. “You get what you pay for,” kept going through my mind. Money is always tight in a start-up; every dollar is so critically precious that it is hard to part with. To make a long story short, I have the best website in my market, my vans stand out better than anyone else, my logo gets burned into people's minds, and customers are happy to see us.

We are storming this market and it all hinged on what Graphic D-Signs has done for us (and continues to do). Sure, we work hard and do what we say we are going to do, but without being noticed in the market we wouldn't even have a chance. I cannot say how happy I am with our website and our logo. It is simply awesome! Thanks, Graphic D-Signs! - Doug Sheneman, President

Main Street Heating and Cooling Retro themed web site design, copywriting and SEO

Retro HVAC logo design and branding for a 12-page brochure design, layout, copywriting and printing

More HVAC brochure details with retro and vintage design

More HVAC brochure details with retro and vintage design

More HVAC brochure details with retro and vintage design

Service agreement brochure design, layout, copywriting and printing for Main Street Heating and Cooling HVAC company

Fleet advertising and wrap design with retro Main Street Heating and Cooling logo and branding is a huge part of this HVAC marketing success story

Retro HVAC branding down to the stationery design and printing for Main Street Heating and Cooling

Graphic D-Signs, Inc - The Small Business Advertising Agency is a New Jersey based advertising agency serving the marketing needs of small businesses, including HVAC companies, with logo and branding creation, web design and online marketing, print design and collateral development and traditional advertising and consultation services for HVAC contractors and others.

Rebranding Success: Metromedia Energy's New Corporate Identity

By Dan Antonelli / President & Creative Director, NJ Advertising Agency Graphic D-Signs, Inc. 

Giving this Energy Marketer the Power to Stand Out

GDS designs a new corporate identity for this NJ based energy firm.

Like many of our clients, Metromedia Energy (MME) approached us with some brand challenges. Their target audience has misconceptions about electricity and natural gas procurement, which has led to industry mistrust. There are many options for reducing electricity and natural gas costs, so it is difficult for target audiences to navigate the competitive landscape and identify the best energy partner. In addition, many consumers have been taken for a ride or burned by energy broker scams. We were challenged to create a new brand identity that evoked professionalism, expertise and credibility in this challenging industry. Embarking on a brand overhaul, we developed an identity and tagline that positions the company for greater success.

Continuing on MME's brand journey, we developed a brand identity guide that defines the foundation for clear, consistent brand communication. The new MME brand strategy and guidebook defines, in detail, how to execute all products required during the branding process—from signage and apparel to print and website. Keeping a consistent look and feel across media platforms shows that a business is dependable and professional, and this instills trust in client relationships.

Along with the new MME brand came the execution of print ads, sale sheets, folders, stationery, website, social media, signage and uniform designs. Metromedia Energy now has a brand that truly encompasses who they are: a brand they can stand behind.

Here is the new corporate logo design and branding for New Jersey and Massachusetts based energy company, Metromedia Energy

Layout, design and copywriting for Metromedia Energy's corporate branding and print advertising

Corporate stationery design and printing for Metromedia Energy

Web site design and copywriting for NJ and Massachusetts based energy company, Metromedia Energy

Corporate logo design and branding used in Metromedia Energy's social media design integration

Direct mailing label design and printing with Metromedia Engery new corporate logo design

Metromedia Energy uniforms with new corporate logo design and brand integration

 Collateral and brochure design, copywriting and printing for tri-fold brochure featuring new corporate logo design and branding for Metromedia Energy

Graphic D-Signs, Inc - The Small Business Advertising Agency is a New Jersey based advertising agency serving the marketing needs of small businesses, including energy companies, with logo and branding creation, web design and online marketing, print design and collateral development and traditional advertising and consultation services for energy companies and others.