By Dan Antonelli / President & Creative Director, NJ Advertising Agency Graphic D-Signs, Inc.
Giving this Energy Marketer the Power to Stand Out
GDS designs a new corporate identity for this NJ based energy firm.
Like many of our clients, Metromedia Energy (MME) approached us with
some brand challenges. Their target audience has misconceptions about
electricity and natural gas procurement, which has led to industry
mistrust. There are many options for reducing electricity and natural
gas costs, so it is difficult for target audiences to navigate the
competitive landscape and identify the best energy partner. In addition,
many consumers have been taken for a ride or burned by energy broker
scams. We were challenged to create a new brand identity that evoked
professionalism, expertise and credibility in this challenging industry.
Embarking on a brand overhaul, we developed an identity and tagline
that positions the company for greater success.
Continuing on MME's brand journey, we developed a
brand identity guide that defines the foundation for clear, consistent brand
communication. The new MME brand strategy and guidebook defines, in
detail, how to execute all products required during the branding
process—from signage and apparel to print and website.
Keeping a consistent look and feel across media platforms shows that a business is
dependable and professional, and this instills trust in client
relationships.
Along with the new MME brand came the execution of print ads,
sale sheets, folders, stationery, website, social media, signage and
uniform designs. Metromedia Energy now has a brand that truly
encompasses who they are: a brand they can stand behind.
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| Here is the new corporate logo design and branding for New Jersey and Massachusetts based energy company, Metromedia Energy |
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Layout, design and copywriting for Metromedia Energy's corporate branding and print advertising
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| Corporate stationery design and printing for Metromedia Energy |
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Web site design and copywriting for NJ and Massachusetts based energy company, Metromedia Energy
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| Corporate logo design and branding used in Metromedia Energy's social media design integration |
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Direct mailing label design and printing with Metromedia Engery new corporate logo design
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| Metromedia Energy uniforms with new corporate logo design and brand integration |
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Collateral and brochure design, copywriting and printing for tri-fold brochure featuring new corporate logo design and branding for Metromedia Energy
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Graphic D-Signs, Inc - The Small Business Advertising Agency is a New Jersey based advertising agency
serving the marketing needs of small businesses, including energy companies, with logo and branding creation, web design and online
marketing, print design and collateral development and traditional
advertising and consultation services for energy companies and others.
