By Vin Ferrer / Social Media Strategist, NJ Marketing Agency, Graphic D-Signs, Inc.
All it takes is a quick 5-minute drive through town and you're bound to see it.
A company truck, cruising amidst locals and commuters—usually
with a ridiculous or bland advertisement—is quite literally your brand on
wheels. Unfortunately, this effective means of mobile marketing is often
reduced to a 5-ton waste, mostly because of poor execution.
Small businesses stand to reap the most from these in-area
beacons of their brand, yet more often than not, poor execution of a truck wrap
gets them negative impressions.
The problem is this: consumers make judgments on the quality
of your business when they see your company trucks, cars, or other vehicles. An
old and busted Buick with your logo suggests an old and busted company. Conversely, a slick looking truck wrap on a
newer, well-kept model emits an aura of being a well put together business
that’s going places. Proper fleet branding can land you new leads, notoriety,
and in turn, new business opportunities.
One of the more expensive facets of marketing and
operations, the company fleet may seem like the place to err on the side of
saving. The less appealing model may seem like the proper choice because of the
smaller price tag. However, business owners should consider this: the amount of
money you are going to save on gas is the amount of money you are going to lose
on marketing.
The clients we’ve worked with on fleet branding and truck wrap design have always experienced a noticeable growth in sales. Since
consumers are always on the lookout for the next big thing, a stylish truck
wrap with your brand’s integration is something that can garner immediate
attention once it hits the roads.
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| Our Award-winning truck wrap for Timo's Air Conditioning and Heating (Palm Springs, CA) |
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| Prestige Plumbing, Heating & Cooling (North Aurora, IL) |
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| At Your Service Heating & Air (Spartanburg, SC) |
If your worried about the cost-effectiveness of your fleet
branding efforts, consider the tremendous ROI that some of our clients have
experienced. An increase of over 800 percent in leads is nothing to shake a
stick at, as one of our HVAC clients enjoyed soon after implementing our
design.
Not to mention the long-term marketing value this facet of
marketing allows, take a moment to recognize the potential available. You have
a chance to turn heads on a daily basis with your fleet branding.
Immediate differentiation, top-of-mind awareness, and
positive impressions are always the result when effective truck wrap design is
employed. If your progress has stalled, it just might be the key to kick-starting your success.
