By Dan Antonelli / President & Creative Director, NJ Advertising Agency Graphic D-Signs, Inc.
Creating a nostalgic brand that lives up to this HVAC company's promise of old-school professionalism.
A new brand breathes new life - and a 65% increase in sales.
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Here's the new vintage and retro themed branding for
Timo's Air Conditioning and Heating |
When Palm Spring, CA-based Timo's Heating & Air Conditioning
decided to elevate their business image, they knew we'd be the
perfect match to take an already reputable brand to even greater
heights. Having built their family-owned business on unparalleled
customer support, fair pricing and craftsmanship, it was time to
partner with a marketing firm to help them grow their business
even further.
After discussing the direction and focus for their branding, we
decided to highlight their history with a retro-themed brand
that communicated the quality service that's often missing from
today's service companies. Following extensive research, we
hand-drew the new Timo's icon, as well as the typography--to
reflect a design style indicative of the mid 50s.
Playing off the branding, we developed the company's
stationery, along with their most important branding asset: their vehicles. A unique design was created for their service
vehicles, which has proven to be a source of renewed brand
recognition and quality leads.
Next
was the HVAC web site design, which really carries the retro theme. We like
to think that, if the internet been around in the 1950s, this is
what web sites would look like. A very aggressive search engine
marketing strategy was built into the site, and it serves as
great generator of firm leads, as well.
In June, 2012, the truck wrap and vehicle advertising we designed was awarded first place in HVACR Magazine Tops in Trucks Contest. Their truck was also featured on the front cover of SignCraft Magazine. Timo's was also recently interviewed in the September 2012 Issue of HVACR Magazine. You can read their interview (and the nice things they had to say about us!) by clicking here.
What the client says:
"When we first stumbled upon Graphic D-Signs one year ago, we
never could have imagined how influential this company would be to
our business. What started as simply needing a website turned
into the complete reinvention of our company's image and appeal.
Dan and his team took our original logo and modernized it...
recreating it in a jaw-dropping way that demands attention from
whoever sees it. Dan later applied the new logo to our vehicle
advertising and created a stunning design that has received praise
and admiration from not just our customers, but our competition
as well. Our technicians get stopped on a daily basis and are
asked for business cards simply because people see our vehicles on
the road.
Last, but certainly not least, Dan and his team created our
website. Words cannot express how impressed we are with the design
and development of the entire project. We gave Graphic D-Signs
complete freedom to design the site however they wished, and they
surpassed our every expectation. Positive feedback has been pouring
in since the day our website went live.
The most important thing Dan and his staff have done is breathe
new life into our 20-year-old business, and helped us grow the business by over 60% in the last three years. Walking into the office
every morning is an entirely new experience since our brand has
been created. Because of that, we offer our sincerest thank you to
Dan and all of the staff at Graphic D-Signs. You guys are
awesome."
- Joe Timo,
President,
Timo's Air Conditioning & Heating
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Retro web site design, copywriting and HVAC marketing success using search engine optimization
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Timo's award-winning air conditioning and heating vehicle advertising - featured on front cover of SignCraft Magazine
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| Timo's Air Conditioning and Heating have success with their retro and vintage themed stationery design and printing |
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Collateral and brochure design, copywriting and printing for capabilities brochure, just another example how retro logo design and branding works for Timo's Air Conditioning and Heating
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More details of Timo's Air Conditioning and Heating retro HVAC logo design and branding at work
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Collateral and brochure design, copywriting and printing for service agreement brochure highlight Timo's Air Conditioning and Heating retro HVAC logo design and branding
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Door hangers with Timo's Air Conditioning and Heating retro HVAC design and printing
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Billboard design, layout and copywriting with Timo's Air Conditioning and Heating retro HVAC logo and vintage branding
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Vintage and Retro HVAC logo design brings Timo's Air Conditioning and Heating billboard to life
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Timo's Air Conditioning and Heating HVAC truck wrap design is an Award-winning vehicle- 1st Place, HVACR Business Magazine Top in Trucks Contest
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Graphic D-Signs, Inc - The Small Business Advertising Agency is a New Jersey based advertising agency serving the marketing needs of small businesses, including HVAC companies, with logo and branding creation, web design and online marketing, print design and collateral development and traditional advertising and consultation services for HVAC contractors and others.
